Baltimoreweds.com

WINNER: EXCELLENCE ONLINE
CRMA (CITY AND REGIONAL MAGAZINE ASSOCIATION) , 2024

"This entry checks every box from ease of use to depth of resources. To find a niche category and magazine that causes the reader to keep going is a tribute to the depth of both journalism and lifestyle appeal this publication represents." - CRMA

When we rebranded as Baltimore Weddings (from Baltimore Bride), I undertook the task of reimagining and restructuring our editorial website, placing the focus squarely on clean design that enhances user ease and convenience. Through meticulous planning, I revamped the website's layout, navigation, and overall design. My aim was to create an intuitive and streamlined experience that empowers users to effortlessly access and engage with our content, while extending the Baltimore Weddings brand from the print magazine. With a contemporary and visually appealing interface, accompanied by a user-centric navigation system, I ensured that visitors can seamlessly explore articles, features, and resources.

As the content manager for our dynamic website, my role is to oversee and direct the creation, development, and maintenance of all content on our website. I work closely with the editor to ensure that the content we produce is engaging, accurate, and aligned with our brand's voice and objectives. My responsibilities include developing content strategies, managing editorial calendars, and ensuring that all content meets our high standards for quality and relevance. I also collaborate with other departments to support marketing initiatives, optimize SEO performance, enhance user experience across our site, and continuously refine our online presence. Ultimately, my goal is to uphold the integrity of our brand through compelling, informative, and valuable content that resonates with our audience and drives meaningful engagement with our website.